Old is brilliant: bringing the typewriter back

As the topic for this week's discussion in class was Nostalgia, my group and I was assigned a very challenging task: revive the typewriter among college students.

In order to promote the typewriter, we thought that we should use emerging the retro, vintage tendencies among college students to help us out to try making the product a more attractive to our audience.

As many college students have never had an experience using a typewriter in the past, it is tough to evoke nostalgia by focusing in the typewriter itself. Thus, we will rely on referring to the typewriter as the starting point of the world as it is today. In other words, we would be emphasizing how the typewriter gave birth to everything we know today: media, movies, pieces of literature, books, music, and the laptop as well. We would associate the typewriter with this brilliance, creativity, originality, and history. And from there, we would most likely be able to start generating nostalgic memories in our young target audience.

Our campaign would rely on Radio, Internet, and Outdoor Print. And our slogan would be "Old is brilliant"

For our outdoor print advertisement, which was my favorite, we thought of having several billboards and banners, each relating the typewriter to a different creation. One would have the typewriter and comic books, another would have the typewriter and the news, or the typewriter and movies, and so on.

For radio advertisement, we would emphasize Pandora and Spotify because of the age range of our target audience. For Internet, we would be using videos on YouTube which would then be shared in social media sites such as Facebook and Twitter. 

What do you think of our campaign idea so far? Do you have any ideas that could help us to improve it?

Isa