Thursday, April 25, 2013

Now they fit p-e-r-f-e-c-t-l-y!

Ugh, it's holiday season and those pants you completely love don't fit you anymore. What are you going to do? Buy new pants on a bigger size? No way! You know you will lose all that extra fat once you get back to your regular life and routine. So... now, what? How are you going to fit in those pants while holiday season is still on?

I have the answer for you, right here for you:
What is this?
This is the waistband stretcher! My classmates and I were introduced to it last week. It stretches the waist of your pants so they can fit you when you gain that little amount of weight that you don't pretend to stick up with, thus you would not simply throw the pants away or buy new ones. 
Or if you are one of those people in who have trouble finding the right pants size, for instance, size 3 get too tight and 4 too lose, the waistband stretcher can be a very good option for you as well.
I read some reviews on Amazon, and buyers say that it works pretty well, easy and simple to use, and results are what they expected. In addition, once you warm wash it a couple times, the pants go back to their regular size.
Pretty nice, isn't it?

Below is a Radio followed by a TV commercial that my group and I created to promote this handy product to busy moms looking for a house warming gift:

RADIO:

SFX: Holiday jingle playing in the background 
Music fades gradually

Mom(showing frustration and exhaustion in her voice): Oh my God, why do I always gain a couple of pounds during holidays? Now my pants don't fit me anymore. What am I going to do?

Mom's friend (female voice in a friendly and soft tone): Don't worry, girlfriend. I have the perfect solution for you

Mom: (showing curiosity): What is it?

Mom's friend (with enthusiasm): The waistband stretcher! It stretches the waistband of your pants, making them fit perfectly!

Mom (happy, satisfied tone of voice): Yes! Now they do fit me! This is amazing!

WVO: For more information about the waistband stretcher call XXX-XXXX or visit our website www.xxx.com


TV:

Scene 1: It's holidays and mom is trying on her pants to go to dinner with her girlfriend but none of them fit. (They are in a closet, it is sort of messy, and the television is on.)

Scene 2: Her girlfriend suggest the mom to buy new pants but the mom says that is not a possibility since she will most likely lose the weight she gained during holidays. (The mom is very frustrated and the friend is trying to help her out.)

Scene 3: Suddenly, the "Waistband Stretcher Angel" (name of our fictional character, a female angel who comes to help women in trouble fitting their pants out) interrupt them and introduce them to the Waistband Stretcher

Scene 4: The Waistband Stretcher Angel talks about the product, shows how amazing it is, and explain how it works, then she unexpectedly leaves the room.

Scene 5: The two women, mom and her friend, try the Waistband Stretcher on the mom's pants. (Very detailed)

Scene 6: It work and now the pants fit perfectly! Mom is happy and now she can enjoy her dinner with her friend.


What do you guys think of our commercials? Could you picture them out in your heads? 
Leave your feedback in the comments section if you can.
Thank you,

Isa :)

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