Tuesday, April 23, 2013

Creative mode: ON!

Is there anything more exciting than a super creative and innovative ad?
I don't think so...

The ad below was displayed by Goodyear in the streets of Brazil. The ad connotes how Goodyear's tires are made to stick on the roads, giving total safety and reliability to your car. 
This message is delivered when a consumer sees the little sign saying "your vehicle was towed", a sign that towing companies in Brazil use to communicate whenever they perform service, but the tires of the car are still stuck on the street:


I am glad I could find pictures of this ad because I do remember seeing it back when I lived in Brazil. To me it is fascinating how creative and original this ad was. I particularly love it!

Below are some other examples of ads that went beyond the borderline in terms of creativity and innovation:

Amazing Lego outdoor print ad at a bus station. Love it!


Another Brazilian one (sorry guys, I'm feeling a little homesick lately). This one is trying to raise awareness of the negative consequences of drinking and driving. So this truck says "This might be your new transportation if you drink and drive." Absolutely amazing out-of-home ad!



This Lays out-of-home ad is super fun! It tries to imitate real potato being grown in order to connote their message "Our potatoes are grown closer than you may think"

Last, I have no words for this Mc Donald's ad. So nice! Look at the way the coffee pot is positioned to look like a street light and at the same time to look like coffee is being poured into the cup. Amazing!


All right guys, I could totally blog about innovative out-of-home ads all day long. As I said before, I love them! I even created a Pin Board for them on my Pinterest profile so I can keep re-pinning those I like.
Anyways, what do you guys think of out-of-home creative ads? Do you have any favorite ones in particular? 

Isa

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