The key factor behind the success of a product, a service, or a brand itself, is always the consumers. Whether a product is able to meet its consumers wants and needs or not will determine the outcomes such product will have in the market. However, the products that are able to reach even beyond their consumers wants and needs by being creative, innovative, and original are those that tend to live longer in the market's spotlight.
Instagram, a photo-sharing and social networking app released in October 2010, rapidly became a fever all around the world and is currently one of the world's fastest-growing social networking app. According to the gadgetreview.com Info Graphic below, Instagram currently has 100 million monthly active users and an average of 40 million photos uploaded per day:
Now, what is it that made everyone fall in love with Instagram?
Well, Instagram was able to connect people in a simple, easy, and friendly way. Below I here is a list of the things I believe are the most contributing for its success:
- It's simple and easy to manage
- It's free
- It's fast to upload images and navigate
- It's friendly
- Use of images only to connect and interact with other people
- Mobile use only (iPhone and Android)
- Connectivity with other social networking (e.g. Facebook, Twitter, Flicklr, Tumblr, etc.)
- It's clean (No ads, campaigns, "shared stuff" pop-up into your feed)
- It's fun, creative, and artistic (offer 19 different filter to edit your photos)
- It's original, the first of its kind
What about you?
Isa
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